Retina

WWDC Part 3: iMacs and Notebooks

For those who have been waiting patiently to buy a new iMac or Mac notebook, now’s the time. Apple refreshed the entire iMac line with Intel’s latest processors, faster storage, higher performance graphics, and brighter, more colorful screens. They all provide a pair of Thunderbolt 3 ports for driving external displays and connecting to speedy external storage.

The most-improved award goes to the 21.5-inch iMac with 4K Retina display, which should see the most performance gains from faster CPUs and high-performance Radeon Pro graphics processors. Plus, that model can now take up to 32 GB of RAM, up from 16 GB — it’s far more compelling than before, if you don’t need the larger screen and better performance of the 27-inch model.

You can buy a 21.5-inch non-Retina iMac starting at $1099, a 21.5-inch iMac with 4K Retina display starting at $1299, and a 27-inch iMac with 5K Retina display starting at $1799.

Looking for more performance than even a tricked-out 27-inch Retina iMac can provide?. Wait for December, when Apple promises to release the new iMac Pro. It’s a workstation-class machine that retains the form factor of the 27-inch Retina iMac but swaps the brushed aluminum look for a space gray finish. It will be the fastest Mac ever, thanks to 8-core, 10-core, or 18-core Intel Xeon CPUs. Other performance enhancements include a next-generation Radeon Pro Vega graphics chip, up to 128 GB of RAM, a 1 TB SSD upgradeable to 4 TB, four Thunderbolt 3 ports, and 10 Gbps Ethernet. It won’t come cheap, with prices starting at $4999 and rising quickly with build-to-order options.

On the portable front, Apple’s top-of-the-line MacBook Pro notebooks should run a bit more quickly thanks to the addition of Intel’s latest processors running at slightly higher clock speeds. These models also get new graphics processors that improve rendering performance. The 13-inch MacBook Pro still starts at $1299 or $1799 for a model with a Touch Bar and beefier specs. The 15-inch MacBook Pro with Touch Bar starts at $2399.

For those who value portability over all else, the MacBook has become more attractive due to improvements that address its previously underwhelming performance. Along with sprightlier CPUs, it has a new SSD that Apple claims is up to 50% faster, and you can now buy it with 16 GB of RAM, up from the previous limit of 8 GB. It’s still a bit pricey for its performance, with two models priced starting at $1299 and $1599.

If you don’t have much to spend, consider the $999 13-inch MacBook Air. Apple gave it a minor speed bump, replacing the stock 1.6 GHz Intel Core i5 processor with a 1.8 GHz version. It remains upgradeable to an Intel Core i7 running at 2.2 GHz.

By the way, if you’ve been jonesing for a full-size wireless keyboard, you’ll be pleased to learn that Apple also just released the new wireless Magic Keyboard with Numeric Keypad. It’s $129.

MacBook

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MacBook

At just 2 pounds and 13.1mm thin, MacBook is our thinnest and lightest notebook and it’s available in three gorgeous metal finishes. With a stunning 12-inch Retina display, Apple-designed keyboard and all-new Force Touch trackpad, it features fifth-generation Intel Core M processors, fast PCIe-based flash storage, and all-day battery life. MacBook is designed for a wireless world and is the ideal notebook for customers looking for the complete Mac experience in our most portable notebook ever.

Thin and light design

  • At just 2 pounds and 13.1mm thin, MacBook is the thinnest and lightest mac notebook ever
  • Comes with an all-new keyboard, Force Touch trackpad, USB-C port, and high-resolution 12-inch Retina display
  • Available in three gorgeous metal finishes - Gold, Space Gray, Silver

Stunning 12-inch Retina display

  • With over 3 million pixels and 2304-by-1440 resolution, you can experience vivid images with astounding clarity
  • Edge-to-edge glass display with IPS technology and a 178° viewing angle
  • Optimized pixel design enables a bright, power-efficient display

New Apple-designed keyboard

  • Full-size keyboard with butterfly mechanism for precise key movement
  • Larger, thinner keys designed for a comfortable typing experience
  • Each key has its own LED for a uniformly backlit keyboard

All-new Force Touch trackpad

  • Force sensors allow you to click anywhere with a uniform feel
  • Customizable click sensitivity
  • Taptic Engine delivers click sensations through haptic feedback
  • Use Force click for easier access to helpful tools and information
  • Fast forward or zoom by gradually applying pressure to the trackpad
  • Supports all the Multi-Touch gestures Mac users love

Versatile USB-C port

  • New industry standard USB-C port for charging, USB 3.1 transfer, and native DisplayPort video output with adapter support for HDMI and VGA
  • Small, reversible design that's one-third the size of a current USB port
  • New compact USB-C power adapter and charging cable included

Other key technologies

  • 802.11ac Wi-Fi and Bluetooth 4.0
  • FaceTime camera for video calls
  • Headphone port and dual microphones

All-day batter life

  • New terraced, countered batteries allow for 35% more capacity for all-day battery life
  • Up to 9 hours of wireless web
  • Up to 10 Hours of iTunes movie playback

Models and Price

  • 256GB PCIe-based onboard flash storage
  • 1.1GHz dual-core Intel Core M processor Turbo Boost up to 2.4GHz
  • 8GB memory
  • Intel HD Graphics 5300
  • $1,299.00

 

  • 512GB PCIe-based onboard flash storage
  • 1.2GHz dual-core Intel Core M processor Turbo Boost up to 2.6GHz
  • 8GB memory
  • Intel HD Graphics 5300
  • $1,599.00

 

What Makes Retina Display So Amazing?

You keep hearing about the retina display, but what makes it so special? Apple is integrating this into more and more devices, most recently the MacBook Pro. The retina display is the highest resolution screen display, making the new MacBook Pro the world’s highest resolution notebook. You can see a demo here.

A screen with five MILLION pixels and 2880x1800 resolution you get more color & contrast with less glare. What does this mean? You can see better at almost every angle, with detail you have yet to experience, where everything is vivid and sharp.

It doesn’t get clearer than this, and the only way to understand it is to see it for yourself.

There are plenty of marketing gimmicks out there, companies that will throw words around in the hopes of impressing you without actually offering anything revolutionary. That simply isn’t the case with the Retina. It delivers simply superior images, and that is important for designers, film editors or even people who just want to watch HD video on their Mac products.

So come in for a visit to see it side by side with a non-retina display and experience it for yourself!