That Time Matt Groening Illustrated for Apple

The Simpsons, created by (at the time, relatively unknown underground) cartoonist Matt Groening, debuted in 1989. In its 24th season, it is now the longest running sitcom and the longest running scripted primetime show in American history. Prior to The Simpsons premiere in 1989, Groening created an illustrated booklet for Apple as a way to market to college students titled, “Who Needs a Computer Anyway?” The stylistic similarities between this brochure and Simpsons characters is easily seen.

Groening Simpsons has also uncovered additional Groening works for Apple in the ‘80s, like this awkward Akbar ‘n’ Jeff’s Communications Hut and Bongo’s Dream Dorm, which shows what ‘80s stoner college kids thought was heaven.

Bongos Dream Dorm2

Today, Apple is a common target of The Simpsons’ cultural satire, hiding under the auspicious name “Mapple,” but the ties between Groening and Apple go back nearly 25 years.


And today, there’s much that hasn’t changed between Apple and college students. Between iPhones, iPads and MacBooks, Apple is a very popular tech brand among college kids who want reliability, ease of use, and, of course, the best-designed products in the computer marketplace.

That’s why two of our four Indiana MacExperience locations are situated right on college epicenters in Bloomington and next to IUPUI, delivering Certified Apple Care on your Mac products, including data recovery and storage solutions.

So stop in, see us and give us your best Homer Simpson impression, and if we love it enough, we’ll give you a high five.

Design Trends to Inspire

Column 5 Even with an intuitive iMac, designer’s block is inevitable. You know -- the invisible shield that only allows your frustration to penetrate. Breaking through the barrier can be difficult at times. However, keeping up with today’s trends can significantly decrease your creative blockage.

Below are some trending design topics that might help you defeat your designer’s block. If these don’t spur your creativity, they might lead you somewhere that will.


Infographics are everywhere online. Infographics turn complicated data into compelling, easy-to-read information. Column Five is a main player in the infographics world. Its website is littered with data visualization and interactive infographics. Recently, the site received some popularity from its “In Caffeine We Trust” poster, which cycled through the blogosphere. If you are interested in finding more infographics, check out


Typography/font design is a booming trend these days. And one particular letterer is turning heads: Jessica Hische. She is everywhere. You’ve probably seen her work without realizing it. Her work is on book covers, in magazines and on the big screen (as seen in Wes Anderson’s Moonrise Kingdom). For a broader range of styles, browse through From Up North. The site has an endless supply of inspiration.

Packaging design

Currently, there are many good things coming from package design. The Dieline is a great way to seek out those trends. The Dieline spotlights packaging projects submitted by professionals and students. The featured projects showcase many design styles that are sure to spark your creative juices.